Clearing up what an innovation challenge can or should be
Image: Kreg Steppe
Even if you're someone who has never implemented an innovation challenge or contest, my hope is through you reading this column you're open to taking the plunge. Having been in the game for more than a decade now, I've noticed some common complaints about innovation contests and I want to dispel those once and for all. First, let's review the complaints.
- Competitions are a waste of time.
- Challenges focus too much on innovation, and not enough on implementation.
- "Winner take all" design doesn't work.
Many people misunderstand what a challenge can or should be and how to design a competitive experience that is beneficial to all parties involved. Here's my two cents on how to refute these three common misunderstandings. Read the rest of the article at Inc.
