Use a little creative guerrilla marketing for maximum exposure and effectiveness.

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Inexpensive, small scale, non-traditional marketing can be extremely effective methods for promotion. It's all about using a simple idea to catch the public's attention. From PR stunts to viral videos, the ALS ice bucket challenge to whatever the meme of the day is, there's no shortage of great viral marketing campaigns. And no matter what your business is, there are four core tactics you need to harness and unlock this real power. They may seem simple when you read them, but applying them right can be the difference between brand traction and brand failure. Here they are:

Read more in Inc.

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