This is the building phase, where we strategically construct the foundation of your challenge, from defining your target audience to designing your website.
When it comes to producing your program, we ramp up the process to “all hands on deck.” This is where we pick up the virtual hammers and saws, with the express purpose of turning your vision into reality. With your master project plan in place, we target audience research and development (creating new lists and culling existing databases), create a marketing campaign calendar, set up the Skild platform, set up Google Analytics and prepare for delivery of our weekly reports.
But that’s only the beginning. This is where we also dig into building your challenge microsite, creating the graphic design and copy for your promotional assets, crafting your social media posts and ads, not to mention devising your marketing campaign messaging and drafting your communications.