Administrators: TBWA\Chiat\Day for Brand: Nissan USA
Target: American consumers & automobile enthusiasts
Nissan built brand awareness for Nissan innovation in the new Altima and celebrated everyday innovations with a social platform that let everyone showcase their big ideas. By submitting an innovation idea and clicking Facebook Connect, you were surprised with a dynamic, share-worthy film about - spoiler alert - you. Fans and judges awarded the best innovations in the gallery section of the microsite, with the final two unleashed on Kickstarter and the world.
The Nissan Innovation Garage was a big success with over 150,000 'likes' on Facebook. It garnered 100,510,439 total media impressions, more than 450,000 unique visits to the website, over 91,000 new Nissan Altima Facebook page 'Likes', which more than doubled the Nissan Altima Facebook fan base and over 15,000 innovation idea entries for the contest.