Competitions and challenges are win-win opportunities for consumers and brands. The consumers get to win something while the brands get a chance to market and improve their business. They are not the answer to every marketing challenge, but they should be included in your list of strategies to market your business. Competitions are not designed to only be external because you can use them to...
The competition format has fueled major successes in business. Fortune 500 companies like AT&T and American Express often sponsor online creativity contests to inspire innovation among their customers, while Kickstarter and other crowdfund platforms have ideas compete to win funding. And organizations can also use competitions to drive innovation...
Skild is in the news again this week. This time, we're featured in InformationWeek.
Open Beta Program Makes Publicly Available the Same Customizable, Self-Service, Cloud-Based System Used in Contests hosted by AT&T, Autodesk, MTV, Nike, NASA, The National Science Foundation, and General Electric
Last week, we published a piece written by Skild's Founder and CEO, Anil Rathi, in response to the article, "Dump the Prizes."
Recently, the Stanford Social Innovation Review posted a blog article written by Kevin Starr. The piece, "Dump the Prizes," infers "contests, challenges, awards—they do more harm than good. Let’s get rid of them."
