Running a challenge is a great way to attract new customers, train employees, develop a new product, solve a problem or encourage creativity. While it may seem easy to simply announce the launch and start collecting submissions, there are some specific elements that must be carefully considered when designing a competition.  This download highlights the blocks that may prevent your challenge from being a success.

Challenges can fail because:

  • You have not defined success
  • Poor marketing
  • Complex forms
  • Miscalculated timelines
  • Confusing rules
  • Lack of resources for participants
  • And more...